Trade Mission from Brazil to Australia

Brazil-Australia Sport & World Cup 2014 and Rio 2016 Business Mission

February 27-March 7, 2009

Locations: Sydney, Melbourne, Brisbane

Overview -

A series of presentation and networking event involving a range of key Australian sport administration, business and football bodies with a specific aim of presenting Australia's expertise with major event management and sport business in relation to the World Cup 2014 in Brazil, while also providing Brazilian attendees with a look at some of the best sporting facilities in the world. Given the wide range of requirements the 2014 World Cup and Rio 2016 Olympics will present, the trade mission delegation can incorporate people from a range of areas, although the main focus should be on having a solid group of Brazilian 2014 organising committee contacts who will be seeking ideas, capability and partners. A parallel focus will be on Australia's bid for the 2018 or 2022 World Cup and where Brazil might be able to assist.

Some areas of Australian expertise which Brazil will have to address -

* Stadium construction/refurbishments/overlay - all twelve stadia require major work; up to four to be built from scratch

* Master planning - timetabling, budgeting, marketing strategies

* Transport, accommodation and service infrastructure

* Major event security and risk management

* Specialist IT and telecommunications requirements

* Delivering an environmentally sustainable event

* Staffing, volunteers, training and operational readiness

* Urban improvements and parallel entertainment options

Key Australian groups -

* Australian International Sporting Events Secretariat (AISES)

* Business Club Australia

* Australian Sports Commission and Sport Minister

* Football Federation Australia

* NSW Department of State & Regional Development

* Industry Capability Network (ICN) - Victoria

* Queensland Government & Sport

* A-league teams

PROBABLE EVENTS:

Tour of Sydney Olympic Park and presentation

Presented by:

NSW Department of State & Regional Development "Readying a city for the Olympic Games"

Australian International Sporting Events Secretariat (AISES) "Australia's expertise with major sporting events"

Sydney Olympic Park Authority

Tour of Melbourne sport precinct and presentation

Presented by:

Victorian Industry Capability Network "Melbourne - The world's 'Ultimate Sport City'"

Australian International Sporting Events Secretariat (AISES) "Australia's expertise with major sporting events"

Melbourne Cricket Ground Trust

Tour of Suncorp Stadium and presentation

Presented by:

- Business Club Australia "Doing business at sporting and major events"

- Australian Sports Commission and Sport Minister "Sport in Australia and links with Brazil"

- Football Federation Australia "Football in Australia and our bid for the 2018 or 2022 World Cup"

FOR MORE INFORMATION PLEASE CONTACT SIMON TARMO AT simon@sponsorshipnews.com.au