VisitBritain and Embratur (the countries' respective tourism bodies) have developed a cooperation agreement centred on the exchange of experiences and information over the coming decade. With Brazil already locked in to host the world's two biggest sporting events and England threatening to do the same thanks to its ongoing 2018 World Cup bid, the agreement is no doubt a smart and proactive move for both countries.
Sandie Dawe, the CEO of VisitBritain, will formalise the arrangement next May when he visits Brazil for a seminar involving world specialists in tourism marketing and promotion.
Jeanine Pires, President of Embratur, indicated that they are also looking at developing relationships with other recent Olympic hosts including Beijing and Sydney.