Steel use encouraged

Brazil's steel institute has launched a campaign promoting the benefits of using steel on stadia projects around the country. Dubbed "Steel: Building the 2014 Cup", the campaign is hoping to raise the level of steel used in the country from 100kg/person to a figure closer to 300kg/person, the ratio for most developed countries. The institute expects that the Cup alone will create demand for an additional 3-5 million tonnes of steel.