In an important sign of growing confidence in the future of the Brazilian sport industry, electronics giant Samsung has made a significant new investment in the country´s Olympic program.
The contribution is through the existing ‘Projeto Medalha Azul’ (Blue Medal Project), which provides financial and technological assistance to individual athletes and sport federations alike. Importantly, Samsung’s commitment to the provision of state-of-the-art technology will ensure chosen athletes can reach new levels of performance.
Samsung Brazil´s director of marketing, Carlos Werner, commented that their idea is to involve both existing high level athletes as well as up-and-coming talent, with the sponsored group to be developed over a number of years, both for London 2012 and Rio 2016.