In yet another noteworthy incursion into the Brazilian major events market, the UK's Brazilian Chamber of Commerce has formed a new committee focusing on Major Sporting Events. To be launched in January 2011 in partnership with Major Events International (MEI), the aim is to provide clear communication about the commercial opportunities presented by hosting iconic events such as World Cup series and Olympics, and a framework of support to help members of the Chamber establish a stronger business presence in Brazil and greater collaboration in the UK.
The calendar of events in 2011 will include hosted visits by relevant Brazilian government officials and stakeholders involved in planning and delivering the sporting events in Brazil, expert briefings from commercial companies with experience in this market and access to organisations which can assist with establishing a new business in Brazil.
The Major Sporting Events Committee will be led by MEI and will be supported by a Steering Group consisting of:
- Berwin Leighton Paisner LLP – International Law firm experienced in London 2012.
- Brazilian National Development Bank (BNDES) – currently financing all FIFA 2014 World Cup stadiums.
- Bradesco - Private Brazilian Bank and official sponsors of Rio 2016.
- Embratur – Brazilian Tourism Office
- KPMG – international consulting firm experienced in Major Events, including London 2012 and World Cup 2014.
- Noerr – International Law firm with Major Events experience, including Rio 2016.
- Rede Record – Broadcaster rights holder of London 2012 and Rio 2016.
- TAM Airline – Brazilian airline sponsor of the Brazilian Football Team.
At the inaugural meeting of the Steering Group, Chairman of the Chamber, Jaime Gornsztejn stated that there is a unique window of opportunity for UK and Brazil to strengthen commercial ties and share their mutual experience of major events.