In Manitoba province, Canada, a seminar focused on trade with Brazil has looked at why the large economy is still hard to access and discussed strategies for overcoming such barriers to take advantage of the many opportunities on offer.
Organised by the Canadian Manufacturers and Exporters association, the seminar stressed the need to undertake the due diligence necessary to enter the market and, to a certain extent, bridge the gap in awareness between the two countries.
An official with Foreign Affairs and International Trade Canada pointed out how bilateral trade has increased significantly over the last few years, with Canadian exports to Brazil up 60 per cent to $2.6 billion in 2010.