FIFA has provided an interesting insight into its view of preparations for the 2014 World Cup in Brazil. The world football governing body reports that at its recent three day General Host City Seminar in Brasilia the Local Organising Committee put most emphasis on the concept of integration between the host cities, finally drawing into the spotlight an area which has largely been a mystery up until this point, with each host city and its state government seemingly going about their own business.
The important seminar, which brought together specialists from a wide variety of fields to speak about the different facets of hosting the tournament, is considered an important step in assimilating vital organisational information concerning the competition. Key topics included the Environment and Sustainability; Integrated Communication; Volunteers; Contractual Responsibilities; Transport; Events; Social Responsibility; Ticketing; Marketing; National Team Training Centres (CTSs), Official Training Pitches (COTs) and Official National Team Hotels (HOSs); Information Technology; and Stadium Structures.
The event was hosted by FIFA and the Local Organising Committee in conjunction with Brazil’s Ministry of Sport.