Tuesday, May 18, 2010

Brazil´s new Middle-East sport alignment

In a development with potential repercussions not only for Australia´s World Cup 2018/2022 bid but also for plans to increase engagement with Brazil’s major events industry over the coming years, President Luiz Inacio Lula da Silva has pledged Brazil’s support for Qatar’s 2022 World Cup bid as part of a number of new bilateral agreements finalised with the nation’s Emir, Sheikh Hamad bin Khalifa al-Thani.


The cooperation in sports agreement will feed off the nations’ shared passion for football, with Lula commenting that, in the event of Qatar hosting the 2022 World Cup, Brazil would definitely be looking to build on its growing relationship with the Emirate and win key contracts.