With a number of countries already well positioned to be part of the preparations for the 2014 World Cup and Rio 2016 Olympics, England has sured up its involvement this week with the signing of an accord for the exchange of information and expertise in relation to organisation of the summer Olympic Games. The agreement also aims to ensure strong legacies for both London 2012 and Rio 2106 by increasing the flow of tourists between Brazil and England.
Upon the signing of the accord, Sandie Dawie, representative for Britain´s National Tourism Agency, commented that one of their first pieces of advice is to ensure everything is planned and budgeted in stages, and that there is an efficient and prepared team in place. These measures, she explained, help deal with inevitable bad press concerning perceived delays and related issues. For the London 2012 Games, organisers have been using the “2-4-1” program: two years preparation, four years of construction and one year of final rehearsals.
In April, both Germany and China also made official links with the Brazilian major events industry, the former formally signalling its intention to invest in the 2014 Cup and pass on expertise gained from the 2006 edition, while the latter agreed to share knowledge gained through hosting Beijing 2008 and assist with key infrastructure projects.