A telling development this week from a major Brazilian company specialising in promotional materials reveals yet another area of opportunities arising in the country ahead of the 2014 World Cup and 2016 Olympics.
The Az4 Group, a leader in the production of promotional and point of sale materials, is already preparing for a boom in production stemming from these two events, and will be investing heavily in new technologies and innovation.
Christiany Zanotto de Sena, the company’s commercial director, comments that they are expecting a significant increase in spending from business related to the health and well being sector, including those specialising in cosmetics, sport equipment, health food and beverages and personal care products.