A recent study by two of Brazil´s top business researchers has predicted that the 2014 World Cup will have an impact on 448 types of economic activity and generate 700,000 jobs, 400,000 full time and 300,000 part time.
The report, by Sebrae, the a government body dedicated to small business, in collaboration with private university and research institution Fundação Getúlio Vargas, covers the impacts of the Cup on the Brazilian business sector, and is accompanied by a commitment by the organisation of R$79.3 million over the next three years to assist small and medium businesses in accessing the opportunities.
The report also identified a range of areas offering the most opportunities, including: tourism agencies, uniform suppliers, earthworks specialists, restaurants and bars, and IT and communications businesses. Beyond these, the organisation has committed to additional research on five other key sectors: agribusiness, wooden furniture, textiles and design, retail commerce and services.
Sebrae stated that their idea is to gain more space in the economy for small business, not only for the 2014 Cup but well into the future. Presently, while 99% of Brazilian businesses are considered small they account for just 20% of the country´s GDP.
For the Cup alone, the establishment of 7,700 new business ventures has already been predicted fort the 12 host cities.